Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment

29 August, 2017
10:00 AM - 1:00 PM

Stirling Hotel
52 Mount Barker Road
Stirling , South Australia

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SATIC with the support of the Government of South Australia and the South Australian Tourism Commission is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.
Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment
With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect?  In this practical and highly interactive 3-hour session you will learn:
  • The different Facebook ad types and which is best – Boosting, Brand Awareness, Traffic to Website and more.
  • The different types of audience targeting in Facebook.
  • How to run split testing and why you would.
  • Using the Facebook pixel to increase and measure conversions.
  • Quantifying your results using Google Analytics.
  • Metrics - what you should be monitoring, minimising and maximising to get the best ROI.
Who should attend? Business owners, managers, marketing managers, or anyone who has an interest in or responsibility for the marketing of your business, in particular its digital activities.
SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email roz@satic.com.au

To secure your place and register now for this workshop, please click below:
Registration     Price Quantity

Attend Workshop (incl GST)     $65.00

Workshop Details:

Trainer: Simone Douglas | Social Media AOK

When: Tuesday, 29 August | 10am - 1pm

Where: Stirling Hotel | 52 Mount Barker Road, Stirling SA 5152

Investment: $65pp
Includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).
Morning tea supplied.

Requirement to bring: Fully charged laptop

RSVP: Tuesday, 22 August
Spaces limited, bookings essential.

For further information, please contact SATIC's Service Excellence Manager, Roz Becker on telephone 08 8110 0123 or email roz@satic.com.au.

We will accept payment by Credit Card (VISA or Master Card) only.

Please note any cancellations received within 7 days of ‘ServiceIQ Workshop - Adelaide Hills’ will not be refunded.

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