Strategic Blogging, Online Storytelling & Search Engine Optimisation

27 July - 3 August, 2017
9:30 AM - 10:30 AM



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SATIC with the support of the Government of South Australia and the South Australian Tourism Commission is running 30 workshops around the state in 2016/17. Each workshop includes a one-on-one business coaching session per registered business within three months of the workshop.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.
Learn how to master the latest in blogging to strategically generate demand and increase bookings through learning and understanding:
  • Why blogging is a critical online marketing tactic for tourism businesses.
  • How to select blog topics that will attract more Ideal Customers.
  • The functional, usability & design features required to set up a blog on a tourism website.
  • Tips on best practice blog copy-writing skills, ensuring every blog post is engaging and geared toward creating conversions.
  • Tips on how to collect user-generated content to create your blog posts, and tactical ways to encourage more people to share your blog posts through social media.
  • How your ideal customers are using search engines, how search engines work to find your blog posts, and the relationship between social media, content and SEO. 
  • How to undertake keyword research for your blog posts and where to place your keywords in your webpages, images and video content.
  • How to measure the success of your blogging and SEO marketing activities using Google Analytics.
This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission and the Government of South Australia.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one business coaching within three months of the ServiceIQ Workshop. These follow-up meetings will assist with the implementation of learnings from this workshop.

To book your session, please contact Roz on (08) 8110 0123 or email

To secure your place and register now for this workshop, please click below:
Registration     Price Quantity

Attend Online Workshop (incl GST)     $65.00

Event Details

When: Thursday, 27 July | 9:30 am - 10:30 pm & Thursday, 3 August 
 | 9:30am - 10:30am

Where: Online webinar - details to be provided. Join the training online from the comfort of your computer. 
Workshop for those who are unable to make the live workshop in adelaide on the 26th July. 

Investment: $65pp
Includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

RSVP: Thursday,  20 July

For further information, please contact SATIC's Service Excellence Manager, Roz Becker on telephone 08 8110 0123 or email

We will accept payment by Credit Card (VISA or Master Card) only.

Please note any cancellations received within 7 days of ‘ServiceIQ Workshop - Adelaide’ will not be refunded.

online event registration provided by: My Booking Manager
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