Welcome Your Chinese Visitors

27 February, 2018
10:00 AM - 1:00 PM

Coopers Alehouse Wallaroo
11 Heritage Dr
Wallaroo, South Australia

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SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.

Key takeaways from this workshop include: 

Understanding your Chinese visitors
  • Market segmentation—who are your customers? 
  • Family structure and cultural values
  • Understanding their comfort zone—likes and dislikes
Promoting your business to your Chinese visitors
  • How to create effective marketing collateral with proper translation 
  • How to promote your business in a cost-effective way
  • How to design proper signage, menus and instructions 
Delivering customer service to your Chinese visitors
  • Managing expectations (greetings, food, accommodation, etc.)
  • Cultural assumptions—how does culture influence communication  
  • Useful words and phrases in Mandarin Chinese 
This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. Register your interest now! 


For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.

To secure your place and register now for this workshop, please click below:
Registration     Price Quantity

Attend Workshop (incl GST)     $60.00

Workshop details

Trainer: Jing Cao | Chinese Language and Cultural Advice

When: Tuesday, 27 February | 10am - 1pm

Where: Coopers Alehouse Wallaroo | 11 Heritage Dr, Wallaroo SA 5556

Investment: $60pp
Includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).
Light morning tea supplied.

RSVP: Tuesday, 20 February 
Spaces limited, bookings essential.

For further information, please contact SATIC's Service Excellence Manager, Roz Becker on telephone 08 8110 0123 or email roz@satic.com.au.

We will accept payment by Credit Card (VISA or Master Card) only.

Please note any cancellations received within 7 days of ‘ServiceIQ Workshop - 'Yorke Peninsula' will not be refunded.

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