Customer Journey Mapping – Tools to identify your ideal customer, better understand their needs, personal journey and the variety of touchpoints used to improve their customer experience with your brand.
 


When
7 December, 2017
10:00 AM - 1:00 PM


Location
The Bridgewater Mill
Mount Barker Road
Bridgewater,, South Australia


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SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available and conditions apply. See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators. They aim to deliver tangible outcomes - learnt today and implemented tomorrow.
 
Customer Journey Mapping – Tools to identify your ideal customer, better understand their needs, personal journey and the variety of touchpoints used to improve their customer experience with your brand.
 
Businesses with a customer centric approach who understand their customers, their journey and key touchpoints are gaining competitive advantage. Different customer touchpoints require different content, interaction and customisation in a variety of communication and distribution channels. Those touchpoints are moments of truth that provide businesses with opportunities to improve their customer interactions. This workshop will equip you with the skills to develop a deeper understanding about your most profitable customer (actions, motivations, feelings, barriers, preferences) and map their customer journey from awareness to advocacy. It will break down the complexity of communication and distribution channels that your ideal customer uses and help you better deliver the right message, to the right customer, at the right time, using the right channel. This improved customer knowledge enables you to deliver a more personalised experience at individual touchpoints and perfect the whole customer journey.
 
Key takeaways:
  • The Customer Persona and how to tailor it to your business.
  • Understanding the different phases of a customer journey.
  • Development of a customer journey map.
  • Understanding of key customer touchpoints, current gaps and actions to improve individual touchpoints and entire customer journeys and providing the right information to the right customer at the right time and improve their overall customer experience.
This workshop forms part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State. The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop. These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. Register your interest now! 

REGISTER YOUR INTEREST NOW >

For further information, please contact Roz on (08) 8110 0123 or email roz@satic.com.au.


To secure your place and register now for this workshop, please click below:
 
Registration     Price Quantity

Attend Workshop (incl GST)     $60.00
 


Workshop details

Trainer: Siggi Frede | Effektiver

When:
Thursday, 7 December | 10am - 1pm

Where: The Bridgewater Mill | Mount Barker Road, Bridgewater, 5155

Investment: $60pp
Includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).
Afternoon tea supplied.


RSVP: Thursday, 30 November
Spaces limited, bookings essential.


For further information, please contact SATIC's Service Excellence Manager, Roz Becker on telephone 08 8110 0123 or email roz@satic.com.au.

We will accept payment by Credit Card (VISA or Master Card) only.

Please note any cancellations received within 7 days of ‘ServiceIQ Workshop - Adelaide Hills' will not be refunded.
 



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